Ecommerce Marketing

What is ecommerce marketing? Ecommerce marketing is a marketing strategy to create awareness about your products and brand and convert that traffic into sales.

Ecommerce marketing - Strategies, Advantages and Examples

What is eCommerce marketing?

Marketing through e-commerce creates sales by building and raising awareness about product offerings and brands online Traditional marketing tactics can be applied to e-commerce marketing in the digital world because it allows companies to reap the benefits of those who are thinking about some kind of purchase.

The online marketplace is a workplace and is becoming increasingly popular. E-commerce marketing is a great way for stores and organizations to harness the power, creating ads that lead users to an e-commerce website, and thus boost sales.

E-commerce retailers can use digital content, social media platforms, search engines and email campaigns to attract visitors and promote online shopping. E-stores must use all of the above digital channels to advertise all of its products and grow its business. Channeling on different platforms will open a new world of shopping opportunities for consumers and will help them get to know your brand in the meantime. All in all, marketing an e-commerce website is often seen as a win-win situation.

Types of E-Commerce Business Models

Business to Consumers (B2C): In the B2C business model, a company sells its type and offers directly to customers. Network merchants base their business on the B2C model.

  • Business to Business (B2B): The company offers its offer to other companies in one of the B2B business models. Organizations that offer B2B SaaS (software as a service) produce or sell products in bulk follow the B2B model.
  • Consumer to consumer (C2C): In this type of model, a transaction takes place between two customers. A user who sells his second-hand goods to other consumers is an example of a C2C model.
  • From consumer to enterprise (C2B): C2B e-commerce develops when the consumer offers value to the enterprise. Free-to-air network portals are a great example of the C2B business model.

Top E-Commerce Platforms


Shopify is an e-commerce network for small businesses. The platform is very good for setting up and managing an online store. Shopify is a network for creating online stores and offers functions such as social shopping, Facebook ads, POS systems. Prices start at $ 29 per month and go up to $ 299 per month. Shopify allows and allows companies to open their store through Shopify Gold.


WooCommerce is one of the open-source ecommerce plugins for websites built on WordPress. It offers features offered by many modern e-commerce platforms that allow store owners to manage end-to-end operations. Although the plugin is used by many types of companies, it is advisable to work with developers who are happy with WordPress and WooCommerce to improve its functionality.


BigCommerce works all its products in two categories, ie. Enterprise and Essentials. BigCommerce offers a wide range of features such as Shopify and WooCommerce. The platform can be integrated with social media platforms such as (Facebook and Instagram), Amazon, Google Shopping, Square, and eBay. The price of BigCommerce starts at around $ 35 a month. For business needs, BigCommerce offers a customized and diverse offer.


Magento is a local open-source platform that can be installed on servers. Magento 2 is an open-source platform located in the cloud. As Magento is located at your location, it provides complete authority over all data and is very useful. The disadvantage of Magenta is that it needs to manage security updates and other maintenance required by local servers.


Vic is a web design tool that successfully sets up online stores for you. Its drag-and-drop interface allows the development of an e-commerce website with minimal or no coding requirements. Vic allows you to manage the store, set up product pages, coupons, discounts, and payment methods. Vic offers a free plan and can switch to a premium plan for $ 30 per month.


Squarespace is another Vick-style e-commerce platform and is desirable for anyone who doesn't want to go into the technical features that come with Magento and other comprehensive platforms. Squarespace allows the development of an aesthetically pleasing website, but the big disadvantage of the platform is its limited payment gateways as well as the method of delivery. The e-commerce-compatible plan starts at $ 19 per month, but for a full range of features, a premium version that costs $ 29 is recommended.

Ecommerce Marketing Strategy

Setting goals based on industry criteria

Depending on the type of industry, location, size of the company and many other factors, there are some standards by which it is possible to measure goals - these standards are the measures in the industry. Go over goals such as website traffic, click through rates, conversion rates and customer acquisition rates, and compare to other e-commerce companies in the area.

Dividing strategies into small tactics

To create marketing plans for an online store, you need to follow several paths. You may be tempted to chase after everyone, but it's a sure way not to be effective in any of them. It is recommended that you first pay attention to a few key strategies that you think will have the highest return on investment - and which are the most favorable.

The delight of its new and long-term customers.

Marketing does not stop after the sale. When someone becomes a regular customer, there should also be further engagement. In this way, the long-term success of clients and customers will be successful, which will increase loyalty. It will also make clients share their positive experiences with their potential clients and family as well as the influence of the target audience through criticism and testimonials.

Ready, set, sold

E-commerce companies have a large number of marketing tools at their disposal. By using digital and inbound marketing in the right way, it is necessary to create campaigns that are designed to help the store attract customers and grow more and more.

E-commerce marketing tips

Customizable website design created

There are countless e-commerce marketing tactics that can be applied to attract visitors to an online store outside of traditional methods.

Using personalization

Companies that use personalization record an increase in revenue in the range of as much as 5-10%. Personalization finds a variety of ways to satisfy individuals within the marketing material that already exists; adjusts the results to reflect the unique needs of the client and the consumer

This can be in various ways such as. the names of the potential customer in the subject line of the e-mail, some recommended content or products based on the behavior and reactions of the visitor, as well as the display of smart content on the website when the user visits another time.

Personalization can move people on the path of their purchase - instead of looking for what they need, you put it in front of them, making it easier for them to take some desired action, that is, to make a purchase on the site.

Utilization of user-generated content (UGC)

This helps in several ways: It generates traffic to the online e-commerce store and creates an authentic number of people who are interested in what the site has to offer. Here are some effective and great ways to manage UGC:

  • Competitions, where customers participate to win by exhibiting products in one of the ways
  • Review platforms, where customers share feedback and give product reviews
  • Social media hashtags, where users submit content using a branded hashtag that raises popularity

Loyalty program built

A loyal customer is a long-term customer. The loyalty program provides an incentive for the client to continue doing business through offers and discounts. Although building a customer loyalty program requires some planning and work, it pays off in repeat business, user portal, referrals, and retention.

When building a loyalty program there are a few interesting things to consider when considering an e-commerce business. There is a need to find ways in which customers can show loyalty, whether through repeat purchases, mentioning on social media or sharing content.

Word-of-mouth marketing (VOMM) generation

This type of word-of-mouth marketing is one of the most powerful and best marketing tools. Many companies use this method of trade. It is based on the fact that people want advice and evaluation from others like them. The need for word-of-mouth marketing in business is becoming more and more popular and obvious.

Referral marketing

When clients ask friends, family members, and associates to buy from the company, it is a recommendation. Of course, this can happen naturally if they really enjoy the product, but in most cases, it happens through a referral program.

It is necessary to ask customers to refer others in exchange for a product or something valuable. (Discount, gift) that can be offered to a new customer or an existing customer.


Internet sales are a living thing and the best results for the brave and dedicated, those who believe in their product and do not forget that the customer is in the center of attention. Good service and quality products with careful creation of marketing strategy and ads are always payments.  

E-commerce is not just an IT issue but an entire business venture. E-commerce is a valuable technology that gives consumers access to businesses and companies worldwide, and companies must make excellent use of e-commerce.

About the author

has been working as a web developer and in online marketing since 1998. After building up a marketing agency and the exit in 2013, he consulted international groups as a freelance consultant. Since 2022, he and his team now offer staffing services in this field.

Dennis Hoinkis CEO, GLOMASTCO Ltd.

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