Digital Marketing

Digital marketing is a marketing process to build a brand and promote products or services on the Internet. Digital marketing is also called online marketing.

Digital marketing - Tips for a successful marketing business

What is digital marketing?

Digital marketing is a vast term that describes a large set of marketing processes that use a large number of digital channels to build a brand and promote a service or product. The definition of digital marketing would be that digital marketing is any form of marketing that exists online. Digital marketing can very effectively reach a larger audience. A notable aspect is the increase of traffic on the site or profile on social networks.

Why digital marketing?

Traditional marketing exists in many printed newspapers, advertisements, telephone communication, or personal contact; the strategy in digital marketing takes place via the Internet and electronically. As a result, there are many branding opportunities, and some of them are email, video, social media, photography, and marketing activities based on websites.

Knowing digital marketing has so many variations and strategies associated with it, getting creative and experimenting with different marketing tactics and budgets can significantly benefit. In addition, with digital marketing, you can also use various analytics tools to track the success and return on investment of your campaigns, much more than you can with traditional promotional content, such as print ads or billboards.

Offline marketing is no longer as attractive and does not provide good services as it used to because the number of people who use the Internet is growing.

What does digital marketing involve?

Digital marketing includes all marketing activities related to the use of the Internet. Businesses use many digital channels, such as search engines, email, social networks, and other websites to connect with potential customers.

What are the benefits of digital marketing?

  • Introducing people to goods and products
  • Raising brand awareness
  • Turning customers into regular consumers
  • Positive customer impressions, potential spread on social networks.

A strategy for a successful marketing business

A good sequence and strategy are needed for a company to be successful online and achieve the highest possible results. The digital marketing strategy is to carry out promotional activities through paid digital networks to bring in potential new users who will become customers. Its narrower form is called an internet marketing strategy.

One of the essential items is good and quality text writing and good content. For each digital marketing profile, one of the first things is to create a plan and program or a way to run a campaign. Another important item is good management of social networks, such as Facebook, Instagram, and YouTube.

Google ads are also an essential item. The majority strategy of people who do this business is also email marketing. The critical thing is Seo optimization, that is, a better ranking on Google.

Important segments of digital marketing

Types of digital marketing are:

  • Social media marketing
  • Mobile marketing
  • Google AdWords
  • Pay-per-click advertising (PPC)
  • Affiliate marketing
  • Search engine marketing
  • Video marketing
  • Uncovered marketing
  • Internet influencers
  • Seo

Social media marketing

Social media marketing has become an unavoidable thing in any serious business. With the massive increase in the number of users on the Internet, the number of companies that would like to place their products or brands on the Internet has also increased. Being online means being in the market. The most common way of marketing is just that on social media. These can be Facebook, Twitter, Instagram, YouTube, and some less popular social networks.  

Due to its vast popularity, Facebook is one of the first places where internet users will look for information. Approximately 50 million business pages are currently advertised through the social network Facebook. As for Instagram, there is almost no brand that does not have its advertising here, mainly due to the number of users who use this application, and which is growing day by day.

Advertising on the Internet

Advertising on the Internet makes it possible to increase site traffic, improve and enhance business, and overtake the competition. Success in the market is inconceivable without a quality and attractive site, conspicuousness and availability of the Internet, and excellent visibility of people. Advertising promotes various products, services, or brands to attract as many target audiences as possible and show them your project. 

Ads are displayed in multiple spheres, and some of them are videos, ads on social networks, and many others. This way of advertising is much cheaper and more cost-effective than classic traditional marketing; for these reasons, many companies and brands use it. 

Digital advertising not only includes things like placing ads on social media, but digital advertising also involves using tracking and analysis tools to improve your advertising campaign and reach a larger target audience. One of the essential items is to enable the target audience to find a given site on the Internet more efficiently by using digital marketing, which will significantly increase the business.

Mobile marketing

Some of these facts show how influential and important mobile marketing is:

  • The percentage of Internet users who visit pages via mobile devices increases to as much as 63%
  • time checked online via mobile devices is 49%
  • 61% of email users read via mobile devices
  • 3 out of 4 users search online via mobile devices

These facts show how much mobile devices are increasing and how much this type of promotion has become a significant segment of marketing. Mobile marketing implies a digital marketing strategy whose purpose is to dose the target market via smartphones, tablets, and similar mobile devices, and via SMS, MMS, and email, creating a mobile application and mobile websites.  

This type of advertising can be applied in all kinds of business. Some of the most common strategies for mobile marketing are SMS marketing, QR codes, MMS marketing, local ads, and ad marketing.

Google AdWords  

AdWords is Google's advertising service that will place an ad or website on the first page of a search, and what makes AdWords unique for advertising is that it only pays when a person clicks on the advertised ad. This type of advertising is called co-advertising click. There is no payment if no one is interested in the ad, and the decision on how much money you will give for one-click depends only on you.

The lowest possible figure of one cent can also be offered, but this would mean that anyone who provides two cents or more will automatically appear in front of a Google search. Therefore, in practice, it is wisest to research how much competition is advertised through Adwords, and based on that and the budget provided for advertising, start with specific figures.

Pay-per-click advertising (PPC)

Pay-per-click is one of the better digital internet advertising, in which advertisers pay money every time a viewer clicks on one of their placed ads. It's a way of buying website visits instead of earning those visits quite naturally or somehow.  

Search engine advertising or advertising through search engines is the most popular form of PPC. Allows advertisers to bid for sponsored ads. For example, with Pay Per Click, a user gets much content during a Google search, and there is a brand at the top of the page, and thus a large number of users who target the group see the website. If another advertiser's bid is higher than another advertiser's bid, their website will be the first on Google.

Affiliate marketing

Affiliate marketing, or in other words, affiliate marketing, means the promotion of a product or service of another company in exchange for a commission from the eventual sale of content. Therefore, as an affiliate or promoter, there is no direct sale of the product but only its promotion. The commission is obtained only if the sale of that product is made through an advertisement.  

One of the advantages of this type of marketing is that there is no word limit for just one company. Therefore, it is possible to promote a large number of products from different companies or brands. Another advantage is that it is unnecessary to create your product, take care of sales, complaints, and delivery of products, and the best convenience is that everything can be done from home.

Consumer information

When it comes to digital marketing, information is very important because it facilitates business, successfully connecting customers and the company. In this way, the company knows exactly what is selling well and what is terrible and which group of consumers is responding well to the appropriate campaigns.

That way, companies know how many people clicked on the ad, how many profiles visited the page, the time spent on it, and most importantly, whether they bought something. Market changes are daily, as are consumer habits. As a result, the company knows how much the budget was spent and whether it brought anything.

The most important thing is that there is no universal strategy that will surely bring results. For the brand to be better represented, it is necessary to know different marketing activities via the Internet. Therefore, it is necessary to balance using tools and strategies and to know how to present it all. It is desirable to have a good mission and fulfill the desires and needs of clients. The product may be perfect, but it won't be successful if people don't need it.

In many cases, the inferior products went great just because they met the customers' needs. To obtain information about the needs of users, proven methods of digital marketing are used.

Earnings of digital marketing workers

The earnings of digital sellers depend on many factors. Some of them are position, work experience, category, as well as location. For example, data from 2020 tells us that Digital Marketing Manager has the highest salary: $ 97,000. On the other hand, the content Marketing Manager has a slightly lower salary: $ 81,000, Social Media Manager: $ 75,000, while Digital Marketing Specialist has the lowest salary: $ 55,000.  

Salary in the world

As for the list of salaries from all over the world, countries from Asia earn the most money compared to other continents. Japan holds first place in digital trade, followed by China, and America takes third place. In European countries, Denmark is at the top of the list. The United Kingdom is at the bottom. The average salary of a digital manager in the UK is $ 32,820.


Marketing describes the marketing of small businesses and entrepreneurial ventures. Digital marketing allows entrepreneurs to take advantage of market opportunities in some conditions of limited resources. It means innovation, creativity, as well as willingness to take risks. The difference from traditional marketing is the lack of financial resources.

Unlike large companies, which, thanks to capital, can penetrate the market much more easily, mass customer satisfaction, entrepreneurs cannot. This is because entrepreneurs have limited budgets and must use approaches that offer the best value for money. This is where digital marketing comes into play, which gives entrepreneurs an advantage.

Low cost and very easy to use are the main advantages of digital marketing. In addition, small investments in creating your website and a presence on social networks make forms of digital marketing very attractive for entrepreneurs.

Digital marketing eliminates the difference between financially strong companies and beginners. Different forms of digital marketing can have different successes in achieving different goals of marketing campaigns.

About the author

has been working as a web developer and in online marketing since 1998. After building up a marketing agency and the exit in 2013, he consulted international groups as a freelance consultant. Since 2022, he and his team now offer staffing services in this field.

Dennis Hoinkis CEO, GLOMASTCO Ltd.

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